Marketers from most industries can implement demographic personalization to increase message relevance. The hospitality industry is a
Even though the financial services industry has a reputation for slow adoption of new strategies, using demographic data to personalize
Today, brands recognize the importance of a proper mobile marketing strategy, but many still miss the mark to maximize their revenue
Email marketers are clearly doing something right, but how can they keep subscribers engaged? In short, they should focus on smart and targeted email programs and supplement them with communications in other channels.