Hanna Anderson

Hanna Anderson

Hanna Anderson is a marketing coordinator at Hawthorne, responsible for online programs, generating business growth using websites, email marketing, online advertising and promotions, SEM/SEO, and social marketing. Her blog is intended to serve as a space to inform and discuss advertising and how it corresponds to Gen Z — written from the perspective of a Gen Zer, herself. Reach her at hanna.anderson@hawthornedirect.com.

January 7, 2020 How-tos for Generational Marketing to Millennials vs. Gen Z

Millennials and Generation Zers have both broken out of a shell that generations prior were determined to mold themselves to.

November 26, 2019 An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?

Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?

October 29, 2019 3 Ad Campaigns That Resonated With the Gen Z Audience

Gen Z is completely shifting the way advertisers work.

September 25, 2019 7 Steps to Advertising to the Emerging Gen Z Consumer

Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself.

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