What a difference a year makes. With the U.S. Postal Service reporting mail volume on the decline to the tune of billions of pieces, it comes as no surprise that the 2009 Top 50 Mailers list is greatly changed from its 2008 counterpart.
If you’re actively targeting Asian-Americans, you need to be able to attract and service them online. This market indexes higher than the general population in weekly Internet usage. To get a better perspective on how best to communicate with Asian-Americans via the Web, Target Marketing spoke with Saul Gitlin, executive vice president of strategic services and new business at Kang & Lee Advertising, a multicultural marketing consulting and communications agency that specializes in reaching Asian-American markets. Target Marketing: How actively do Asian-Americans use the Internet? Saul Gitlin: There have been many studies that have looked at Asian-American use of technology and the Internet. All these
After you have taken care of customer service, what else can you do to show your customers that you care? Create a loyalty program that rewards best or frequent customers with bonuses, discounts or other goodies. Loyalty programs also present a great opportunity for partnering between non-competing brands. "Loyalty programs were created with an eye toward having that opt-in contract from consumers so that we'd give them something of value for their permission to contact them with future offers," says Jim VonDerheide, senior director, database marketing, Hilton HHonors Worldwide. "That's why the Hilton HHonors program has been and continues to be a very