Greg Ott

Greg Ott
5 Questions to Ask Before Taking the Social Media Plunge

Here are five questions to think through as you develop a social networking program. 1. What is your objective? For any marketing campaign, the first step is to set a clear objective as well as figure out how you'll measure success. Too many marketers today plunge into social networks just to be there, without stepping back to figure out what they're really trying to accomplish.