Greg Bayer

Greg Bayer
3 Ways to Sell More Effectively to Baby Boomers

With 60 million baby boomers online, marketers need to pay attention to this generation. An estimated 78.2 percent of boomers are online, accounting for one-third of the internet population. As boomers control more than $2 trillion in annual spending, this demographic represents a sizeable opportunity for marketers who target them. Baby boomers spend more time (39.3 hours per month in 2010) and money ($650 per three-month period in 2010) online than any other demographic. Brand marketers looking to reach this segment should take these three tips into consideration:

How to Best Optimize Affiliate Marketing Campaigns

It’s budget time and marketers are asking, “Where should I put my money to make the most of my affiliate marketing program? Which channels work best? What strategies should I employ to get the most out of my spend?"