With 60 million baby boomers online, marketers need to pay attention to this generation. An estimated 78.2 percent of boomers are online, accounting for one-third of the internet population. As boomers control more than $2 trillion in annual spending, this demographic represents a sizeable opportunity for marketers who target them. Baby boomers spend more time (39.3 hours per month in 2010) and money ($650 per three-month period in 2010) online than any other demographic. Brand marketers looking to reach this segment should take these three tips into consideration:
It’s budget time and marketers are asking, “Where should I put my money to make the most of my affiliate marketing program? Which channels work best? What strategies should I employ to get the most out of my spend?"