Giovanni Calabro

Giovanni Calabro
The 2 Stages of B-to-B Mobile Marketing

Today's business buyers are increasingly using smartphones and tablets to research products and services. According to Endeca's 2011 survey of B-to-B e-commerce providers, the mobile Web is among the top three most influential channels. With so many new mobile buyers, do you have an integrated mobile strategy—one that is tailored to the unique needs and preferences of B-to-B customers? If your answer is no, you're not alone.