Gaurang Patel

Gaurang Patel
Generate Quality Leads With Social Media Insights

Many organizations rely on social media to create awareness and branding, but few have cracked the code on how to effectively use it for lead generation. Combining and triangulating on customer purchase patterns, forum discussions, and social media feeds can help in predicting future purchases and accelerate existing sales opportunities. Here's how to glean insights from your existing social media properties—both internal (sponsored and owned forums) and external (e.g., Facebook, Twitter, LinkedIn)—to generate quality leads.