A fundamental of copywriting is to write to the awareness levels of your prospects. But all too often, awareness level is overlooked.
Gary Hennerberg
Marketers and copywriters still don’t take into account the prospect’s state of awareness about the product or service being offered.
Almost every direct mail control package will fatigue at some point. The question is simply this: why?
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When do email subject lines cross the line? When do they go from curious and engaging to aggressive and desperate?
If you post videos on your website that are embedded from YouTube, pay attention to what happens when they end: The suggested videos.
“The mass of men lead lives of quiet desperation.” This deep, internal cry for help is often neglected by marketers and non-profits.
How does a marketer who sells a utilitarian, boring product breakthrough in a multi-million dollar category? Sex.
I had a conversation with a client and an agency about sales copy. The agency contented there was too much repetition. I disagreed.
In a split-second I realized this wasn’t a personal email. It was an autoresponder. It didn’t sound like the person I thought sent it.
Why is online content shared? To build one’s social standing? Or develop the sharer’s self-image?
What makes a video go viral? Is it because it includes kids, kittens or puppies? Or is it because there’s something much deeper?
Identifying “adjacent possibilities” in your organization’s products and services, without chasing shiny object with questionable ROI.
We’re in an age where copy must work harder to be noticed and break through. The superficial message will be overlooked.
What’s holding you back from creating your next breakthrough marketing campaign? It’s probably you. Why? Because instead of coming up with a new big idea that you can test, you may be just shuffling the same deck of cards. So how do you discover the big idea? Here are a few ...
Email strategy and copywriting could use improvement. Today, I share five copywriting tips to reduce email unsubscribes.