Gail Sneed

Gail Sneed
Do Your Customers Really Feel Rewarded?

Design a program that engages members and drives profitable behavior By Gail Sneed The popularity of loyalty programs among today's consumers is evident in multiple industries in the United States. Nearly 90 percent of Americans actively participate in some type of loyalty program, including credit card, retail store and airline rewards programs, and most are enrolled in more than one, according to an October 2004 poll commissioned by Maritz Loyalty Marketing. More than half of those surveyed are more loyal to companies that offer rewards programs. Yet, at the same time, half of Maritz Poll respondents have stopped participating in a rewards

Do Your Customers Really Feel Rewarded?

By Gail Sneed Design a program that engages members and drives profitable behavior. The popularity of loyalty programs among today's consumers is evident in multiple industries in the United States. Nearly 90 percent of Americans actively participate in some type of loyalty program, including credit card, retail store and airline rewards programs, and most are enrolled in more than one, according to an October 2004 poll commissioned by Maritz Loyalty Marketing. More than half of those surveyed are more loyal to companies that offer rewards programs. Yet, at the same time, half of Maritz Poll respondents have stopped participating in a rewards program they