Optimizing your lead generation strategy may require some restructuring. Instead of focusing solely on the conversations, you also need to have a plan for the instances when leads do not answer your calls or emails. Devoting time and energy into creating an effective lead follow-up strategy can improve your overall efforts and results tremendously.
Both sales and marketing teams know that they play an equally important part in achieving a common goal. Yet each department can fall into the trap of functioning like an independent entity, losing sight of the big picture and compromising the overarching task at hand.