Frank Paterno

Frank Paterno
SMBs and Call Centers, Follow Up on Leads—Effectively

Optimizing your lead generation strategy may require some restructuring. Instead of focusing solely on the conversations, you also need to have a plan for the instances when leads do not answer your calls or emails. Devoting time and energy into creating an effective lead follow-up strategy can improve your overall efforts and results tremendously.

Why Sales and Marketing Collaboration is Important in Lead Generation

Both sales and marketing teams know that they play an equally important part in achieving a common goal. Yet each department can fall into the trap of functioning like an independent entity, losing sight of the big picture and compromising the overarching task at hand.