Fran Green

Fran Green
Go Beyond the Datacard

Whether publishing a magazine, marketing a product or operating a nonprofit organization, successful direct marketers all share one thing in common: a base of multisourced customers. Add them together and you have an incredibly large and robust universe to draw from. Why then do so many marketers find it difficult to profitably acquire new customers from outside lists, particularly from outside their own market category? Simply put, they don’t dig deep enough. One glance at a datacard and many a good list gets passed over. But in today’s data-driven world, marketers have more information at hand than can fit on a datacard. And too