Faiza Hammad

Faiza Hammad
3 Reasons You Need to Build an SMS Marketing Campaign

Mobile advertising stories dominate today’s mobile industry news. eMarketer projects that the global market for ad support of mobile messaging will reach nearly $12 billion in 2011, up from $1.5 billion in 2006. Though marketers are well aware of how critical it is for their brand to have an iPhone/Android app, they often tend to overlook the fact that text messaging still reigns as the most popular mobile activity. Available on almost every mobile phone, from the low-end feature phone to the priciest smart phone, texts have the most universal functionality.