Ernan Roman

Ernan Roman
3 Steps to Voice of the Customer Personalization 2.0: Ernan Roman Answers Your Webinar Questions

Last month, Ernan Roman, founder of Ernan Roman Direct Marketing, and Carolyn Goodman, president and creative director of Goodman Marketing Partners, showed webinar attendees how to deliver a multichannel experience that nurtures engagement and leads during the live webinar Personalization 2.0. Here, Roman answers some of those questions with his best B-to-B lead generation tip and a three-step plan to implementing voice of the customer techniques in your marketing.

Using Voice-of-the-Customer Relationship Marketing to Drive Sales

Voice-of-the-Customer relationship marketing is a proven, five-step process for implementing powerful, socially responsible marketing that achieves consistent double-digit increases in response and revenue. It has been battle-tested by marketing leaders such as Microsoft, NBC Universal and IBM, and growth companies such as HMS National and Songza Media.