Before picking a date for a promotion or event, it's important to understand how the various online resources at your disposal can work for your business. Because you want to attract and catch the attention of new customers, it's important to understand how they find information and—more importantly—how to ensure information shows up when and where they are looking.
As workers are being let go from their current positions, they leave behind not only their offices or cubicles, but also their outmoded work email addresses — those addresses that you, the conscientious email marketer, worked so hard to collect.
Reaching out to your current customers to get feedback on how they think and feel about your business has, perhaps, never been more important. The intelligence you receive can be used to improve your business offerings.
Last week, in Part 1 of this two-part article, I examined why e-mail list hygiene is important and offered four pointers on how to examine and clean your list. Now that you've weeded out the bad e-mails clogging your list, you'll want to rebuild it with new, interested subscribers. Just be sure to grow your list the right way with permission-based e-mails. Here are some tips to get you going:
Most e-mail marketers already know how to build a quality, permission-based e-mail list, but many don't realize how quickly those shiny, new lists can become messy, clogged and ineffective. If your e-mail hygiene is lax, you're greatly limiting the success of your campaigns. An up-to-date, clean e-mail list can have a big impact on your delivery, open and clickthrough rates and your ongoing compliance with CAN-SPAM laws.