Eric Bader

Eric Bader
How to Navigate Programmatic Ad Buying

Thanks to the inundation of smartphones, tablets and laptops, coupled with the emergence of personal and professional social networks, sharing platforms and the resilience of email, consumers are sharing their interests, preferences and opinions more than ever before. But the Web has always been social. And by this, I mean the way in which online content is produced, consumed and distributed across the digital landscape.