Marketers are beginning to reawaken to the value of print, as well. The digital revolution made it easier than ever
Content analytics allow brands to see how consumers discover content, what is driving key metrics and where new opportunities lie.
Increasingly, marketers are turning to data analytics to better understand what type of content is resonating with consumers.
Knowing who those online users are and why they are drawn to one branded content piece vs. another is difficult to pin down.
Since this wave of VR devices hit the market, pundits have been counting down the days until VR technology reaches widespread adoption among consumers.
With the sobering revelation that fake news circulated on Google and Facebook may have influenced the United States’ democratic
We all know that social media is important — it’s where news breaks, content goes viral and social change is spurred.