Ed Bocknik

Ed Bocknik
List View-Remember What Drives Our Business (1,058 words)

By ED BOCKNIK The popularity of many things in everyday life is quite cyclical. Bellbottoms, white wine, mini-skirts, neutral colors and so on … fads and styles are sometimes hot, sometimes they're not. Hot topics come and go in business too, particularly in our direct marketing industry, with issues such as regression analysis, high list prices and strategic partnerships. Lately, the terrible plight of the list broker and list manager is all the rage … more on that shortly. Regardless of what's in or what's out, it's imperative that everyone involved in any phase of direct marketing remember what's most important: the success of