As the martech landscape has exploded in recent years, many marketers haven’t kept up with a disciplined process for tracking the tech.
Marketing isn’t the only profession to obsess over the latest trend or “next big thing.” However, not one of those “next big things” has turned out to be the cure-all or kill-all. So what's the lesson in this?
The BRAND United Summit is designed to arm attendees with the strategic and actionable insights to develop a unified marketing strategy
Adoption of CDPs is expected to grow. Learn how they differ from other customer data solutions.
AI can help conversion rates through techniques that aggregate “weak learners” together and make them function as a stronger learners.
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses.
No matter the size of their company, every marketer charged with building out a technology stack is inevitably limited by their allocated tech budget. No one can buy all the new shiny tools all at one time, so marketers need to make savvy tech choices – the right technology at the right time and right…
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses. In a series of video Q&A’s, marketing AI practitioner and BrainTrust Insights co-founder Christopher Penn…
Perhaps the most sought after yet elusive component of marketing is understanding the emotional…
While the sheer volume of marketing technologies to explore is a factor, CX, bureaucracy, and tech expertise also loom large.