The enduring myth about YouTube is that if you simply upload a video, customers will see it. Increasing profit with YouTube, however, takes a combination of strategy and tactics in four critical areas.
Television and direct mail have often lived in an uneasy relationship. This is unfortunate, because these two mediums offer tremendous benefits when used in tandem. In fact, TV offers direct mail practitioners two critical benefits. First, its communication power is unequalled. So when you need to break through in your communication, television is often the best option.