Don Deloach

Don Deloach
5 Tips to Improve Analytics and Boost ROI With Social Data

There's no question that today's successful marketers need to harness the massive amounts of machine-generated data from social media networks: from Facebook "Likes" and tweets, to blog posts, YouTube videos and Pinterest pins. The challenging part is: How? Statistics like 200 million Twitter users sending 400 million tweets per day and 600,000 pieces of content shared on Facebook each minute contribute to the 500 billion impressions by consumers that are shared online annually. Mined intelligently, this data offers a treasure trove of actionable insight about consumer preferences and habits, enabling marketers to more effectively target promotions and develop increasingly personalized and compelling offers.