Director Of The Who's Mailing What! Archive

Director Of The Who's Mailing What! Archive
Mailbag Review: Getting the Envelope Opened

According to direct mail guru Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." True enough, but how to accomplish such a feat has always provoked a lot of disagreement and, therefore, different approaches.