I just got back from my first Content Marketing Master Class—Nov. 10's NYC event—and I am beyond thrilled about the possibilities for the CM world! Everything has changed, and keeps continuing to change, and the speakers that the Content Marketing Institute lined up for the day were absolutely on point about how it's time to change or be changed by the seismic shifts happening in the marketing world.
Direct Marketing Iq
According to Denny Hatch, Bob Hacker is "the smartest direct marketer I ever met." And now you can learn from Bob yourself: Direct Marketing IQ is proud to announce that we've published his book, Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money!
Are you looking to hire your next superstar copywriter? Then you can't afford to miss American Writers & Artist Inc.'s Direct Response Job Fair, being held during the 2014 FastTrack to Copywriting Success Bootcamp. The highly anticipated event taking place Oct. 15-18 in Delray Beach Fla., with the Job Fair running from 2:30 p.m. - 5:30 p.m. on Friday, Oct. 17.
Over at the Direct Marketing IQ bookstore, we're happy to announce that the extremely popular Write Everything Right! by veteran direct marketer Denny Hatch is now available for the Kindle!
Twice a month, the Direct Marketing IQ staff selects an Effective Email of the Week for the Who's Mailing What! Report e-newsletter. But obviously there are MANY more effective emails being sent than can fit into our e-newsletter!
We're just shy of being a full month into 2014, and as you can tell from Peg's message above, we have so many exciting things going on at Direct Marketing IQ! Along with all the educational webinars on our schedule, we're also spending more time getting social with our followers on Facebook.
If you're going to DMA2013 in Chicago, make sure you swing by booth 867 to visit our "Who's Mailing What! Experience Lounge." Come and say hello to me, Peggy and Kathy ... and we'll be happy to give you a demo of the state-of-the-art Who's Mailing What! (WMW) platform on the spot, or we can simply chat about current direct mail and email trends that we've spotted in our extensive database of direct marketing campaigns.