We can talk about “omnichannel marketing campaigns” and “360-degree CX,” but these are still aspirational concepts for many brands.
The FUSE Digital Marketing Summit is quickly approaching. Here are 3 key sessions that will help propel marketers’ tech stacks.
Cognitive computing has come of age in the last few years and is increasingly deployed for a number of marketing applications.
The key is that a specific person or group is accountable for content marketing, but not so separate they become isolated or “siloed.”
Content marketing should begin with the end goal of building and retaining an audience. What value could you offer potential customers?
Over the next few weeks, we’re going to bring you four main lessons from the Content Marketing Master Class in MYC. Here’s the first