Dean Harris

Dean Harris
How to Fight Digital Ad Fraud - A Practical Guide

The fight against digital ad fraud is important to everyone in the advertising, marketing and media industries. Since the first banner ad ran in 1994, digital advertising has shown unprecedented growth, now exceeding $50 Billion in the U.S. alone. Sustaining this growth can and will be impacted by the specter of ad fraud, which is estimated to total anywhere from 10 percent to more than 40 percent of the total impressions delivered in the marketplace.