Dawn Zencka

Dawn Zencka
4 Tips to Better Market to Today's Dad

Family dynamics in the U.S. are changing. The 2010 U.S. Census reported that 69 percent of moms work either full- or part-time, with 40 percent of them outearning their husbands. Those dynamics, along with the slowing economy, have led to a rise in the number of stay-at-home dads and, more importantly, a growing trend towards dual management of the kids and household with responsibilities shared between mom and dad.