David Smith

David Smith
The Top 10 Land Mines in E-mail Marketing

By David Smith The Internet has changed many things, but the classic marketing challenge remains unaltered: how to get the right message in front of the right people at the right time to influence perception and behavior. The 'Net as a channel affords greater marketing impact at a lower cost than any other media channel. Of all the interactive tools available today, permission-based e-mail marketing remains the most powerful way to reach millions of prospects in a targeted, cost-effective way. It's also the best way to continue a dialogue with customers, begin a conversation with prospects, and it can measure and analyze results. Following