As CDPs emerge as a buzzy marketing technology, marketers need to sort out how they differ from other customer databases.
By Ed Fischer and David Raab In today's competitive arena, marketing the right product to the right person at the right time can spell success. Customer relationship management (CRM) technologies can help. But how do you decide what solutions to select? David M. Raab, a marketing technology consultant and partner of Chappaqua, NY-based Raab Associates, is considered one of the top industry experts on CRM systems. Ed Fischer, contributing editor of Target Marketing magazine, talked with Raab about the state of CRM technology and how marketers can better select solutions that meet their needs. Target Marketing: What is an adequate definition