David Raab

David Raab

David Raab is a consultant specializing in marketing technology and analytics. His clients include major brands in publishing, retail, financial services, telecommunications, technology, and other industries. His early career was spent in magazine circulation and direct mail continuity marketing. He is founder and CEO of the Customer Data Platform Institute.

All About Customer Relationship Management (CRM) (1,592 words)

By Ed Fischer and David Raab In today's competitive arena, marketing the right product to the right person at the right time can spell success. Customer relationship management (CRM) technologies can help. But how do you decide what solutions to select? David M. Raab, a marketing technology consultant and partner of Chappaqua, NY-based Raab Associates, is considered one of the top industry experts on CRM systems. Ed Fischer, contributing editor of Target Marketing magazine, talked with Raab about the state of CRM technology and how marketers can better select solutions that meet their needs. Target Marketing: What is an adequate definition