One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through QR codes, or Quick Response codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to the Web via smartphones. QR codes can turn a printed direct mail piece into an interactive mobile call to action, allowing static messages to become a quick-scan hyperlink to just about anything online.
Co-palletization. Destination entry. Commingling. Welcome to the complex world of direct mail, where there is a lot more to getting letters out the door. If you are like most busy marketers racing from one project to the next, juggling demanding deadlines and coping with tight budgets, you haven't had time to learn the ins and outs of the different postal options for mail campaigns.
Providing the most comprehensive and cost-effective services to clients is critical for direct mail service providers that want to add value in what continues to be a very competitive marketplace. Offering the latest in postal expertise and solutions is one very important way to add critical value to client solutions. Very soon that will mean getting approval from the United States Postal Service to be an Intelligent Mail® barcode (IMB) supplier.
Most likely, any business that produces frequent, large mailings has already heard something about the Intelligent Mail barcode (IMB) capability now offered by the United States Postal Service. The fact is, as of May 2011, the currently used POSTNET barcode will be phased out and IM barcodes will be required for marketers in order to qualify for the automation discount postage rate. However, this barcode provides additional advantages that may be of special interest to marketers wanting to optimize the impact of their direct mail campaigns.
Anyone can run a successful direct mail campaign with an unlimited budget. The real challenge is achieving the same kind of results with limited funds. The digital color printing technologies available today are truly impressive in terms of image and color quality, highly personalized 1:1 marketing capabilities, and even allowing for last-minute text and image changes while meeting impossible deadlines.