David Danziger

David Danziger
Strategies for Leveraging Customer Insight Data

There's been a lot of speculation that a certain class of data is losing its luster. Data that describes individuals and/or segments — often referred to as demographic, third-party or offline data — is increasingly being written off as commoditized and not particularly valuable for marketers, particularly in online realms. These views, while somewhat understandable for those who have only lived and breathed in online worlds, sell short the predictive power of this data category.