Dave Lewis

Dave Lewis
3 Near-Death Experiences for Email Marketing

In its relatively brief history, email marketing has survived two “near death” experiences — the wholesale blocking of bulk mailers and the myriad laws that led to CAN-SPAM. This doesn't include several lesser ones, such as the suppression of images and links. As an industry, email marketers have learned quite a lot from these experiences and they're all the stronger for it.

Managing Risky Client Practices and Ensuring System Security

I recently participated in an industry discussion about how email service providers manage risky client behavior such as co-registration activity that can result in wholesale blocks of their email and soil their reputation before they know what’s hit them.

How Message Convergence Leads to More Profitable Customer Relationships

Online communications have fundamentally altered how we interact with each other. Evidence of our collective behavioral change is both obvious and pervasive in our personal and professional lives. It's a technology-enabled, connected world in which we now live, and it's influencing us at an accelerating rate and to increasingly deeper levels.

Recalibrating Your Digital Messaging Infrastructure, Part 2

To deliver customers the messages they want, when and where they want them, you must know what to look for in a messaging infrastructure solution. This week in part two of this series, I address the key components of such a solution so you can evaluate and find one that meets your customer communication needs.

Recalibrating Your Digital Messaging Infrastructure, Part 1

As the velocity of messages and variety of choices increase, customers’ attention spans shrink — as does their patience to view and digest marketing messages. This translates into an ever-narrowing window of opportunity for marketers and a need for marketing messages to be spot-on in terms of reaching the right customer with the right message at the right time and place.

3 Ways to Earn Trust With Each Customer Interaction

In this day and age of escalating consumer threats — e.g., identity theft, data loss and sophisticated spam — consumers are understandably more sensitive to the personal data they entrust to companies, especially email marketers.

4 Email Data Capture Best Practices

Struggling with understanding the “what, how and why” rules of data capture? If so, you’re not alone. Many marketers view data capture as a one-time only event — asking for too much or the wrong type of information.

4 Best Practices When Using E-mail Subscriptions for Data Capture

A powerful way to promote and capture customer channel preferences is through your e-mail subscription confirmation page. If customers have given the clear signal that they want to communicate with you by subscribing to your e-newsletter, why not use this opportunity to sign them up for your different communication channels? This year, the new channels being promoted during e-mail sign-up include SMS subscriptions, social networks and widgets.

Riding the E-mail Highway

Every e-mail marketer knows about the existence of the dreaded blocklist or blacklist. While you may not understand the criteria for being listed on or delisted from such a file—few do—you surely know your e-mail won’t be delivered if you’re on a blocklist used by the domain to which you’re sending. Is the reverse true when you’re whitelisted or accredited as a “good” sender? Do these lists and certifications confer a special status that ensures the delivery of your e-mail? The answer to these questions is a resounding “maybe.” A Good Sender Record Before we can answer the aforementioned questions, we first need to clarify the similarities

Knock, knock. Who's there?
E-mail Authentication The Criti

By Dave Lewis We all know the "knock, knock" game. Since childhood we've been conditioned to expect a trick response whenever we hear those two words. "Knock, knock," and we're immediately on our guard. We anticipate the trickster, though we are often unable to second guess him. Unfortunately, that's how we're now conditioned to regard e-mail when it comes knocking at our virtual doorway. We don't trust it. Is the e-mail really from my Aunt Bobbie or is it from a spammer posing as my Aunt Bobbie to sell me a solution for mid-life dysfunction? Is the e-mail really from my bank or is