For considered purchases like automobiles, understanding whether or not a prospect is actually in the market (vs. just browsing) is
Today's tech savvy consumers use multiple channels for product research, including email, Web, social and SMS. When looking for instant responses, they are increasingly turning to live chat as a preferred channel to get their questions answered. Data indicates that consumers choosing to engage in live chat tend to be college educated and between the ages of 31 and 50 years old. These consumers are seven times more likely to initiate a live chat session than pick up the phone, and 70 percent of live chat users are more likely to trust sites that are live-chat friendly
Remember SMS marketing? It was the channel that was going to let marketers reach most any customer at most any time. No smartphone required. No apps to develop. It was the "everyman" channel — capable of reaching virtually every one of the 327 million mobile phones in the US — 88% of the adult population.
Remember SMS marketing? It was the channel that was going to let marketers reach most any customer at most anytime. No smartphone required. No apps to develop. It was the "everyman" channel, capable of reaching virtually every one of the 327 million mobile phones in the U.S. (88 percent of the adult population). Yet it remains the least-used arrow in the marketer's quiver.
Everyone is jumping on the social media bandwagon, but very few businesses understand how to leverage it in a way that drives real engagement. How do you integrate social media so that it benefits both the organization and its constituents? Very carefully.
For the past few years, marketers have responded to consumers’ increasing control over how, where and when companies reach them. New social media channels both ignite and quench consumers thirst for connectivity and expression, while allowing them to dictate who may contact them — and how. As the proliferation of channels and devices complicates the marketer's task to successfully reach target audiences, the need for consistency, relevancy and pinpoint accuracy in message, timing and channel has become paramount.
In an informative podcast recently from ClickSquared, Suresh Vittal, vice president, practice leader for customer intelligence at Forrester Research, addressed the distinctions between multichannel and cross-channel marketing. This compelling dialog highlighted the key capabilities marketers should seek in a marketing platform, and also underscored the importance of working with a vendor that can effectively manage your marketing database.
Cloud-based business solutions are creating a lot of buzz lately. And no wonder: World-class software applications are now available to fit any budget, providing speed-to-market advantages, with the majority of IT costs taken out of the equation.
Mobile marketing is one of the hottest trends among today's marketers. When used effectively, mobile communications can engender greater brand loyalty, increase engagement and lead to increased sales.