Dan Smith

Dan Smith

Dan Smith is the CMO of Minneapolis, Minn.-based Outsell LLC, a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with customers.

6 Ways to Raise the Bar for Live Chat

Today's tech savvy consumers use multiple channels for product research, including email, Web, social and SMS. When looking for instant responses, they are increasingly turning to live chat as a preferred channel to get their questions answered. Data indicates that consumers choosing to engage in live chat tend to be college educated and between the ages of 31 and 50 years old. These consumers are seven times more likely to initiate a live chat session than pick up the phone, and 70 percent of live chat users are more likely to trust sites that are live-chat friendly

Effective Marketing With SMS

Remember SMS marketing? It was the channel that was going to let marketers reach most any customer at most any time. No smartphone required. No apps to develop. It was the "everyman" channel — capable of reaching virtually every one of the 327 million mobile phones in the US — 88% of the adult population.

How to Use SMS as an Effective Marketing Tool

Remember SMS marketing? It was the channel that was going to let marketers reach most any customer at most anytime. No smartphone required. No apps to develop. It was the "everyman" channel, capable of reaching virtually every one of the 327 million mobile phones in the U.S. (88 percent of the adult population). Yet it remains the least-used arrow in the marketer's quiver.

Cross-Channel Campaign Management in the Cloud

For the past few years, marketers have responded to consumers’ increasing control over how, where and when companies reach them. New social media channels both ignite and quench consumers thirst for connectivity and expression, while allowing them to dictate who may contact them — and how. As the proliferation of channels and devices complicates the marketer's task to successfully reach target audiences, the need for consistency, relevancy and pinpoint accuracy in message, timing and channel has become paramount.

How Cross-Channel and Multichannel Marketing Differ

In an informative podcast recently from ClickSquared, Suresh Vittal, vice president, practice leader for customer intelligence at Forrester Research, addressed the distinctions between multichannel and cross-channel marketing. This compelling dialog highlighted the key capabilities marketers should seek in a marketing platform, and also underscored the importance of working with a vendor that can effectively manage your marketing database.

Mobile Marketing: Turning Overwhelming into Rewarding

Mobile marketing is one of the hottest trends among today's marketers. When used effectively, mobile communications can engender greater brand loyalty, increase engagement and lead to increased sales.