Dan Mcdade

Dan Mcdade
9 Factors That Drive Outbound Marketing Success

Outbound marketing via the telephone is enjoying a resurgence unparalleled in recent memory. The reasons are two-fold: 1) an evolving consensus on industry-wide best practices and 2) recognition that these best practices drive measurably stronger performance.

Lead Generation Is Broken

About 95 percent of generated leads are not effectively pursued by the sales team because marketing, often rewarded for generating a mountain of leads, delivers large numbers of unfiltered suspects.