Take a look around your local community and make a list of the truly superior small businesses — the ones you trust so thoroughly that you’d recommend them to your friends, your boss and even your in-laws. Chances are your list is fairly short.
With the economic crisis forcing small business owners to slash costs while building up sales and revenue, e-commerce is increasingly being seen as an attractive market environment for small businesses to operate within. In an online environment, trade is relatively open in terms of market access. Small businesses can compete on a level playing field with their larger industry competitors, and minimize their business costs.