Change does not want to happen. The status quo is tenacious. Change management is hard.
Many marketing leaders didn’t start their career on the creative side. Or even in marketing, at all.
Even in a highly regulated or commoditized industry, you can craft powerful value propositions.
Marketing leadership success takes more than wringing the maximum ROI from your tech investments and media buys, using stone-cold data.
Your product can have many elements of value, but how do you tap into the element that clearly and credibly reaches them?
Your customer strategy should start with human behavior and end with technology.
Marketing is no different. Leaders must balance segmentation and resources.
As a brand leader, it’s tough not to grimace sometimes. To bury your head in your hands. To want to climb into a hole.
A common question I get about content marketing is how to find content topic ideas. It’s all too easy for everyone to hit a wall.
Getting translations right for an international audience is only the beginning.
While marketers often send explicit messages, they can also appeal to a customer’s sense of ingroup and outgroup in more subtle ways.
It’s essential for your marketing department to put the customer first so you, as marketing leaders, don’t become overly attached.
What is the ideal marketing technology stack for a brand to succeed in mobile marketing?
Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
January 2 can be a very unique workday for marketers. Here are some ideas for New Year’s resolutions for the coming year.