Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
January 2 can be a very unique workday for marketers. Here are some ideas for New Year’s resolutions for the coming year.
The essential struggle of the marketer is this: We are not our customers. This can be especially challenging in mobile marketing.
There are bad ideas. And as marketers, it’s our job to do battle against them.
Marketing has the highest turnover rate of 26 job functions studied by LinkedIn Insights Analyst Michael Booz — more than 50% higher!
At its heart, social media is a creative medium. Here are five questions you can use as starting points to brainstorm with your team.
We do a poor job of understanding the value of our experiences and interactions. Good marketing helps customers perceive that value.
Don’t emulate Steve Jobs’ marketing. Emulate your peers. Those are the marketers you can learn from the most.
A/B testing can generate impressive results because it allows you to discover what really works. But those lifts don’t come easy.
Perhaps you’re still a skeptic. Still feeling pretty sure of your golden gut? Here are six examples of how we are not our customers.
Marketers need to identify the essential “truth” of their products. That truth is a value proposition.
Who cares if I would click on that email or you would fill out that form? The real question is — what would the customer do?
It’s not just the tests you choose to run, but the order in which you run them, that can have a significant impact on your ROI.
Maximize the perceived value of what your customers will get by clicking through your email, and increase your email clickthrough rate.
Entrepreneurs are the celebrities of American capitalism. But there are good reasons marketers should not think like entrepreneurs.