Here’s why it’s so hard to be a marketer: Your success lies in how accurate your customer theory is.
Content marketing isn’t bait for leads … it’s how we help our customers and prospects make better, informed decisions.
If you’re a marketing creative, don’t let the researchers have all the insights. Step up your understanding of human behavior.
Here are two factors that decrease customers’ likelihood to purchase your product that have nothing to do with dollars and cents.
Just by assembling IKEA furniture, people tend to place a disproportionate value on what they built.
Maybe you went home for the holidays and your life choices came up as part of the family discussion.
I’ll share three price positioning options with you. This is a simple mental framework to help you address your pricing challenges.
This is the time of year we tend to be most acutely focused on discovering and fulfilling the unmet needs of those around us.
Customers take a mental journey through our marketing when considering whether to purchase our products.
Many marketers and writers latch onto an industry buzzword, and all of a sudden everything is AI and machine learning.
Cost is so much more than just dollars and cents. So once you get your pricing strategy right, don’t stop there.
A farm stand did an excellent job positioning its peaches to my daughter. As a marketer, how can you replicate that effective branding?
Marketing can save the world because it is the marketers who create stories that get audiences to act.
A marketer with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns.
Unsatisfied customers produce negative word-of-mouth on review sites, social media, and in person.