I’ll share three price positioning options with you. This is a simple mental framework to help you address your pricing challenges.
This is the time of year we tend to be most acutely focused on discovering and fulfilling the unmet needs of those around us.
Customers take a mental journey through our marketing when considering whether to purchase our products.
Many marketers and writers latch onto an industry buzzword, and all of a sudden everything is AI and machine learning.
Cost is so much more than just dollars and cents. So once you get your pricing strategy right, don’t stop there.
A farm stand did an excellent job positioning its peaches to my daughter. As a marketer, how can you replicate that effective branding?
Marketing can save the world because it is the marketers who create stories that get audiences to act.
A marketer with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns.
Unsatisfied customers produce negative word-of-mouth on review sites, social media, and in person.
The most powerful tool in marketing comes from a very different place in our psyche — curiosity.
When we talk about the customer experience, there are some CX essentials that are proven to consistently increase conversion.
How you ask customers to do these tasks makes a significant impact on the likelihood they will take these actions.
Change does not want to happen. The status quo is tenacious. Change management is hard.
Many marketing leaders didn’t start their career on the creative side. Or even in marketing, at all.
Even in a highly regulated or commoditized industry, you can craft powerful value propositions.