About Us pages are often an afterthought. Or at the very least, not considered by marketers in the customer journey. But for certain companies – like companies that have a complex sale, offer services, or otherwise require high levels of trust – this page can be a key part of the customer’s decision-making process.
The marketing automation journey often begins with a form fill, but that doesn’t mean you have to communicate like a robot. Here are some ideas to get your creative juices flowing on how you can humanize your marketing forms to improve performance.
Marketer, you aren’t just a demand generation machine — you help society function.
I talk to a lot of marketers in my line of work, and my first question is always the same: “How does your company serve a customer?”
How often do you stop to consider the customer mindset of your audience?
If you’ve heard of the Rashomon Effect before, you probably learned it in the context of unreliable eyewitness testimony. It certainly
Many marketers reading this article are likely already unemployed, or in danger of being unemployed and on the path of a job search.
The marketer has to counter buyer anxiety in the purchase funnel. Here are three examples of customer anxiety and how to reduce them.
Customers will disqualify themselves before they ever talk to your sales team or get to your product page. Here’s why and how.
Here’s why it’s so hard to be a marketer: Your success lies in how accurate your customer theory is.
Content marketing isn’t bait for leads … it’s how we help our customers and prospects make better, informed decisions.
If you’re a marketing creative, don’t let the researchers have all the insights. Step up your understanding of human behavior.
Here are two factors that decrease customers’ likelihood to purchase your product that have nothing to do with dollars and cents.
Just by assembling IKEA furniture, people tend to place a disproportionate value on what they built.
Maybe you went home for the holidays and your life choices came up as part of the family discussion.