Cost is so much more than just dollars and cents. So once you get your pricing strategy right, don’t stop there.
A farm stand did an excellent job positioning its peaches to my daughter. As a marketer, how can you replicate that effective branding?
Marketing can save the world because it is the marketers who create stories that get audiences to act.
A marketer with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns.
Unsatisfied customers produce negative word-of-mouth on review sites, social media, and in person.
The most powerful tool in marketing comes from a very different place in our psyche — curiosity.
When we talk about the customer experience, there are some CX essentials that are proven to consistently increase conversion.
How you ask customers to do these tasks makes a significant impact on the likelihood they will take these actions.
Change does not want to happen. The status quo is tenacious. Change management is hard.
Many marketing leaders didn’t start their career on the creative side. Or even in marketing, at all.
Even in a highly regulated or commoditized industry, you can craft powerful value propositions.
Marketing leadership success takes more than wringing the maximum ROI from your tech investments and media buys, using stone-cold data.
Your product can have many elements of value, but how do you tap into the element that clearly and credibly reaches them?
Your customer strategy should start with human behavior and end with technology.
Marketing is no different. Leaders must balance segmentation and resources.