Your customer strategy should start with human behavior and end with technology.
Marketing is no different. Leaders must balance segmentation and resources.
As a brand leader, it’s tough not to grimace sometimes. To bury your head in your hands. To want to climb into a hole.
A common question I get about content marketing is how to find content topic ideas. It’s all too easy for everyone to hit a wall.
Getting translations right for an international audience is only the beginning.
While marketers often send explicit messages, they can also appeal to a customer’s sense of ingroup and outgroup in more subtle ways.
It’s essential for your marketing department to put the customer first so you, as marketing leaders, don’t become overly attached.
What is the ideal marketing technology stack for a brand to succeed in mobile marketing?
Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
January 2 can be a very unique workday for marketers. Here are some ideas for New Year’s resolutions for the coming year.
The essential struggle of the marketer is this: We are not our customers. This can be especially challenging in mobile marketing.
There are bad ideas. And as marketers, it’s our job to do battle against them.
Marketing has the highest turnover rate of 26 job functions studied by LinkedIn Insights Analyst Michael Booz — more than 50% higher!
At its heart, social media is a creative medium. Here are five questions you can use as starting points to brainstorm with your team.
We do a poor job of understanding the value of our experiences and interactions. Good marketing helps customers perceive that value.