Unsatisfied customers produce negative word-of-mouth on review sites, social media, and in person.
The most powerful tool in marketing comes from a very different place in our psyche — curiosity.
When we talk about the customer experience, there are some CX essentials that are proven to consistently increase conversion.
How you ask customers to do these tasks makes a significant impact on the likelihood they will take these actions.
Change does not want to happen. The status quo is tenacious. Change management is hard.
Many marketing leaders didn’t start their career on the creative side. Or even in marketing, at all.
Even in a highly regulated or commoditized industry, you can craft powerful value propositions.
Marketing leadership success takes more than wringing the maximum ROI from your tech investments and media buys, using stone-cold data.
Your product can have many elements of value, but how do you tap into the element that clearly and credibly reaches them?
Your customer strategy should start with human behavior and end with technology.
Marketing is no different. Leaders must balance segmentation and resources.
As a brand leader, it’s tough not to grimace sometimes. To bury your head in your hands. To want to climb into a hole.
A common question I get about content marketing is how to find content topic ideas. It’s all too easy for everyone to hit a wall.
Getting translations right for an international audience is only the beginning.
While marketers often send explicit messages, they can also appeal to a customer’s sense of ingroup and outgroup in more subtle ways.