Daniel Burstein

Daniel Burstein

Daniel Burstein is the Senior Director, Content and Marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS — digging for actionable discoveries while serving as an advocate for the audience.

Have You Optimized Your Website’s 'About Us' Page?

About Us pages are often an afterthought. Or at the very least, not considered by marketers in the customer journey. But for certain companies – like companies that have a complex sale, offer services, or otherwise require high levels of trust – this page can be a key part of the customer’s decision-making process.

How to Humanize Your Marketing Forms

The marketing automation journey often begins with a form fill, but that doesn’t mean you have to communicate like a robot. Here are some ideas to get your creative juices flowing on how you can humanize your marketing forms to improve performance.