Cyndi Greenglass & Virginia Canavan

Cyndi Greenglass & Virginia Canavan
5 Content Marketing Lessons From Stanford GSB

The Stanford Graduate School of Business is recognized as one of the leading business schools in the world. Its executive education programs are world-ranked for attracting established business leaders to its leadership and management programs. With a mission to recruit senior-level executives into its executive education programs in the U.S. and to build the brand outside the United States, the school developed a content marketing strategy that combined highly personalized content delivery and multichannel marketing to both nurture leads and drive conversions.