In "real life," the best way to start a conversation is either to ask people about themselves or to offer them something. Simple enough, but sometimes marketers forget these time-tested truths. Moms have high expectations of brands these days, and savvy moms don't easily give away money or their email addresses without getting something in return.
When on the hunt for your ideal customers, the power of analytical data is a marketer's weapon of choice. Will you simply wait and hunt, or will you jump in and proactively find your target?