Craig Handley

Craig Handley
Intentionally In-Tune With U.S. Hispanics

As the U.S. Hispanic demographic continues to grow, companies are learning that they need to diversify their marketing efforts. This demographic is about 17 percent of the U.S. population, and streams more content via digital platforms than any other. To reach them effectively, marketers should know how U.S. Hispanics want to be communicated with and how they will respond to messaging.