This case study demonstrates more detail on how an alumni foundation used data in its files to drive the creative in its VDP campaigns. As it shows, data segments are "in there." When marketers think creatively about how to talk to each segment in the database, this communication gets more personal, and from there, marketers can expect better returns.
Data segmentation is the key to effective variable data printing and imaging—and VDP is the key to getting your customers' attention. Chances are you've got all the data you need for an effective campaign, but let's talk specifics.