Last year, I reported on some of the things my students wrote about who gains from the value exchange of convenience-for-personal-data.
Over the past year, “Here’s What Counts” opined on several topics.
Sasha Baron Cohen took Facebook to task last week with his speech at the Anti-Defamation League.
Direct marketers felt excited about 1:1 marketing, and even vindicated.
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Rihanna and Amazon are a perfect blend of entertainment, fashion, and e-commerce that break new ground.
The validity of a test is not tied to the size of the sample itself, but to the number of responses that you get from that sample.
Recently, I was reminded about the power of a strong brand by my 4-year-old granddaughter.
What’s the best approach to engage college kids in understanding direct marketing?
E-commerce has had to overcome several barriers in its relatively short lifespan.
If you’re looking to hire new graduates, learn who the best candidates are by networking with their college professors.
I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”
Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.
The new generational wave about to enter the workplace is fiscally conservative, career-oriented and hoping to be in their dream job.
As Gen Z starts to dominate the consumer landscape, will celebrity endorsers lose their status?