Chuck McLeester

Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.

The new generational wave about to enter the workplace is fiscally conservative, career-oriented and hoping to be in their dream job.

As Gen Z starts to dominate the consumer landscape, will celebrity endorsers lose their status?

I’ve taught in colleges since 2005, and have shared my observations. Recently, I realized that most of my students aren’t Millennials.

From 1969 to 1972, the retail success story Sears used the catchy jingle, “Sears Has Everything!” Not anymore.

On one hand, many universities could be doing a better job giving students opportunities to practice real-world marketing skills.

Marketing decision-making is a science for some, a gut reaction for others. And the latter group is concerning, because people are

Data collection is transactional. Before Google and social media, transactions were, for the most part, financial. But now they’re

Many conventional marketers depict the progression from prospect to buyer as a funnel starting with impressions at the top and working

Frogs, fish, dogs, spiders, hyenas, chimps and others in the animal kingdom all have an innate ability for counting. But we humans are

Lucy and Ethel on the Chocolate Factory conveyor belt faced a daunting task. That’s what it must like to try to create a current direct

We’re always seeking new approaches to achieve breakthrough results in direct response marketing, and sometimes we get a big win with a

Generational differences in attitudes can be helpful to marketers, but the line between generations can’t be defined by a single point

The law of supply and demand: the only thing many people remember from Economics 101. When demand goes up, prices increase. When demand

What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms