It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Rihanna and Amazon are a perfect blend of entertainment, fashion, and e-commerce that break new ground.
The validity of a test is not tied to the size of the sample itself, but to the number of responses that you get from that sample.
Recently, I was reminded about the power of a strong brand by my 4-year-old granddaughter.
What’s the best approach to engage college kids in understanding direct marketing?
E-commerce has had to overcome several barriers in its relatively short lifespan.
If you’re looking to hire new graduates, learn who the best candidates are by networking with their college professors.
I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”
Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.
The new generational wave about to enter the workplace is fiscally conservative, career-oriented and hoping to be in their dream job.
As Gen Z starts to dominate the consumer landscape, will celebrity endorsers lose their status?
I’ve taught in colleges since 2005, and have shared my observations. Recently, I realized that most of my students aren’t Millennials.
From 1969 to 1972, the retail success story Sears used the catchy jingle, “Sears Has Everything!” Not anymore.
On one hand, many universities could be doing a better job giving students opportunities to practice real-world marketing skills.
Marketing decision-making is a science for some, a gut reaction for others. And the latter group is concerning, because people are