Chuck McLeester

Marketing decision-making is a science for some, a gut reaction for others. And the latter group is concerning, because people are

Data collection is transactional. Before Google and social media, transactions were, for the most part, financial. But now they’re

Many conventional marketers depict the progression from prospect to buyer as a funnel starting with impressions at the top and working

Frogs, fish, dogs, spiders, hyenas, chimps and others in the animal kingdom all have an innate ability for counting. But we humans are

Lucy and Ethel on the Chocolate Factory conveyor belt faced a daunting task. That’s what it must like to try to create a current direct

We’re always seeking new approaches to achieve breakthrough results in direct response marketing, and sometimes we get a big win with a

Generational differences in attitudes can be helpful to marketers, but the line between generations can’t be defined by a single point

The law of supply and demand: the only thing many people remember from Economics 101. When demand goes up, prices increase. When demand

What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms

I was upset to learn that a good friend of mine is no longer speaking with his sister because of an argument over President Trump. He

Too many marketers fear failure instead of embracing it. They fear that reporting poor results will be viewed as poor management.

Last month, I wrote about the fact that regardless of the condition for which a medication is prescribed, after three to four months,

Direct-to-patient communications are an effective tool for overcoming barriers to adherence. Educating patients about how their

Having spent many years in the direct marketing business, I’m usually amused by examples of target marketing gone awry. My personal

Albert Einstein is quoted as saying “If you can’t explain it simply, you don’t understand it well enough.” Whether he actually said