Christina Galbornetti

Christina Galbornetti
10 Email Design Best Practices for a Mobile World

Standard email best practices were developed to optimize email for desktop users viewing through Web browsers or email clients. However, email is increasingly being read on mobile devices. According to Return Path, mobile email open rates increased 34 percent in the second half of 2011, while webmail and desktop opens declined. Which best practices still apply to designing email for a mobile world?