Christian J. Ward

Christian J. Ward
Playing Your Cards Right

What is the proper media mix between digital, print, direct and the myriad other marketing channels? Getting the right message to the right person at the right time is both more complex and yet more possible. Before, marketers just had to worry about who to target. Now, it's not only about who to target, but also about when, how and with what products and offers. With abundant behavioral data and advanced analytical techniques, some marketers are figuring out exactly that.