When companies think about their online presence, they typically jump to search engine rankings, website optimization and social media campaigns on Facebook, Twitter and other social sites. However, LinkedIn can be beneficial for growing an organization's brand visibility, improving search engine optimization, recruiting new employees and keeping customers engaged.
If there's one online lead-generation vehicle that small and midsized businesses (SMBs) can't afford to ignore, it's Google. Research shows that the majority of consumers (97 percent) are looking for information on the web, and Google dominates the search market. So for businesses to succeed online, they must be present in Google search.