Chris Lucas

Chris Lucas

Chris Lucas is the VP of Marketing at Indianapolis, IN-based Formstack, a robust platform that helps users of all industries better engage with their customers and manage data.

Worried About Ad Blocking Updates?

If you’re responsible for display advertising at your business (or even if you’re not), chances are you’ve heard the buzz about the new

How to Make New AdWords Conversion Reporting Work for You

Google recently made a change to the AdWords drag-and-drop report editor to make conversion tracking a little easier. Marketers now have more power over the way data is displayed with new conversion tracking columns. This gives you easy access to the data you really need in order to see what's driving conversions. Once you know what's working, you can adapt your advertising plan to line up with those successful tactics.

Cracking the Conversion Equation

There's no doubt marketing is an art. But conversion? That's a science. And science is built on equations. At Formstack, we like to try our hand at deciphering the equations that power the science behind our industry. We've spent some time trying to identify the perfect A/B testing formula. Our next mission is to solve the great conversion equation.

FTC Endorsement Rules: Give Your Social Media Contest the Green Light

The Federal Trade Commission (FTC) has made a not-so-subtle update to the Q&A section on its Endorsement Guides, and all marketers should be aware. Detailing the dos and don'ts for the future of advertising, the Endorsement Guides are a marketer's best friend when it comes to ensuring promotions and contests used in marketing, advertising and social media comply.

4 Habits of Successful Mobile Marketers

Today's mobile marketing landscape is more competitive than ever. CNN Money made "marketing consultant" No. 2 on its list of best jobs in America a few years back, and today, more and more enterprising young professionals are flocking to the field. The good news is, the industry is ripe with opportunity for new marketers to dig in their heels and make an impact for their brands. The bad news? Seasoned professionals know that it takes more than a degree to be successful in this business.

5 Quick Ways to Hone Your Marketing Skills

Digital marketers are always looking for quick (and free!) ways to improve their talents. Formstack created a new infographic titled "7 Skills New Marketers Need to Succeed," which highlights several areas where marketers can stay on the cutting edge. One of the biggest challengers for marketers is tackling data and analytics. According to the infographic, two of four new marketing hires will require technical skills. But don't go back to school just yet—here are five ways to sharpen your marketing knowledge while keeping up with your busy schedule.