While email is the most cost-effective marketing tool, the proliferation of unsolicited emails has made it challenging for even the most well-known brands to consistently penetrate the inbox. Here are five practical tactics to help adress deliverability challenges and enusre that marketers' criitical messages will reach their target audiences and achieve campaign goals:
While Canada has introduced some of North America’s most stringent privacy legislation, the absence of a law equivalent to CAN-SPAM has led marketers to view Canada as a virtual wild west—an untamed territory where any e-mail marketing practice is acceptable. But a new anti-spam bill is about to change e-commerce for everyone marketing to Canadians. The Electronic Commerce Protection Act (ECPA), also known as Bill C-27, is expected to become law in late 2009 with implementation to follow in 2010. If you are going to tap into this market of net-savvy consumers—more than 85 percent of Canadians are on the Internet—you need to take action now.