If you're going to DMA2013 in Chicago, make sure you swing by booth 867 to visit our "Who's Mailing What! Experience Lounge." Come and say hello to me, Peggy and Kathy ... and we'll be happy to give you a demo of the state-of-the-art Who's Mailing What! (WMW) platform on the spot, or we can simply chat about current direct mail and email trends that we've spotted in our extensive database of direct marketing campaigns.
Chief Content Officer
If there's one subject that all direct mailers agree on, it's that data needs to be better leveraged in the near future for their campaigns to succeed. In compiling our report "Variable Data Printing: 6 Case Studies," we took pains to find campaigns that used data in inventive and ultimately successful ways.