In advance of the long Thanksgiving holiday weekend, Chad White, research director and email expert for marketing software company Responsys and founder of the Retail Email Blog, which monitors the email marketing campaigns of more than 100 top online retailers, offers the following holiday email marketing predictions:
Beyond their inspiring designs, the 20 emails highlighted in the recently released "2010 Email Design Look Book" from Responsys reveal several key trends in email design and strategy. I've chosen to highlight the following four:
A record number of online retailers sent promotional email on Black Friday and Cyber Monday this year. But that's only part of the story. Here are three below-the-surface trends:
The welcome e-mail is probably the single greatest opportunity e-mail marketers have to engage subscribers and drive action. Welcome messages generate superior open rates and, when done well, create a halo effect that boosts subscribers’ engagement with subsequent promotional and trigger e-mails.