Chad White

Chad White

Chad S. White is the author of “Email Marketing Rules” and research director at Litmus, which provides email teams with powerful tools for email creation, testing, analytics, and collaboration. He has written more than 3,000 posts and articles about email marketing trends and best practices. A former journalist, Chad previously served as lead email marketing researcher at, ExactTarget, Responsys, and the Direct Marketing Association.

3 Pre-Thanksgiving Holiday Email Marketing Predictions

In advance of the long Thanksgiving holiday weekend, Chad White, research director and email expert for marketing software company Responsys and founder of the Retail Email Blog, which monitors the email marketing campaigns of more than 100 top online retailers, offers the following holiday email marketing predictions:

4 Trends Revealed in the 2010 Email Design Look Book

Beyond their inspiring designs, the 20 emails highlighted in the recently released "2010 Email Design Look Book" from Responsys reveal several key trends in email design and strategy. I've chosen to highlight the following four:

4 Ways to Squander the Welcome E-mail Opportunity

The welcome e-mail is probably the single greatest opportunity e-mail marketers have to engage subscribers and drive action. Welcome messages generate superior open rates and, when done well, create a halo effect that boosts subscribers’ engagement with subsequent promotional and trigger e-mails.