This week, in the final part of this two-part series, I examine some social media marketing trends that are poised for takeoff in 2009.
It's hard to believe it's been two years since Time named "You" its "Person of the Year." Yet as we wrap up 2008 and head into 2009, the consumer is still smack-dab in the middle of everything we do. And in 2008, marketers continued to follow consumers' leads, fully embracing the fact that they're playing an increasingly larger role in shaping brands and understanding just how powerful word-of-mouth and viral marketing can be. Nowhere has this been more apparent than in the world of social media.