Cheryl Cagle

Cheryl Cagle

Cheryl Cagle is the database/affiliates director for Direct Marketing IQ, the home of direct marketing research, and Who’s Mailing What!

Top 10 WMW! Direct Mail and Email Categories

Direct Mail Catalogs-Consumer Retail Traffic Builders Fundraising-Health/Handicapped Fundraising-Social Action (Causes) Fundraising-Animals/Wildlife Fundraising-Environment Tours/Travel Promotions Fundraising-Children Seminars/Conferences Insurance-Auto Email Catalogs-Consumer Retail Traffic Builders Magazines-Special Interest Fundraising-Politics Fundraising-Social Action (Causes) Magazines-Business/Financial Catalogs-Children/Teen Catalogs-Food & Kitchenware Newsletters-General Fashions-Men's/Women's Note: These Top 10 lists based on volume of offers for direct mail received by Who’s Mailing What! from July…

Top 10 Mailers/Emailers with PDFs Viewed on WMW!

Mailers/Emailers with PDFs Viewed on WMW! Direct Mail American Society for the Prevention of Cruelty to Animals AAA AARP Rodale American Express Co. Reader's Digest Prevention Magazine Bottom Line Books Advanced Bionutritionals Capital One Email Kate Spade Williams-Sonoma Advanced Bionutritionals Health & Healing Mountain Home Nutritionals Prevention Magazine Bottom Line Books Dr. Williams' Alternatives Reader's…

Top 10 B-to-B Mailers in WMW!

SkillPath Seminars ASPE Technology Fred Pryor Seminars National Seminars Training CareerTrack American Medical Association Stamps.com Epson America Pitney Bowes Square Note: This Top 10 list is based on direct mail offers received January 2014 to May 2015 in the categories assigned to the B-to-B sector on Who's Mailing What! To view these offers (or those…

Top 10 Direct Mail Categories with Controls on Who's Mailing What!

Direct Mail Categories with Controls on WMW! Insurance-Auto (63.2%) Credit Cards-Affinity (53.1%) Fundraising-Health/Handicapped (52%) Fundraising-Sports/Olympics (51.4%) Credit Cards-Bank/Financial Services (50%) Fundraising-Children (41%) Fundraising-Social Action-Causes (40.9%) Magazines-Special Interest (40.2%) Loans/Lending Services (36.8%) Publications-Renewal Series (31.7%) Note: This Top 10 list compiled from direct mail offers received from June 2014 to May 2015 by Who's Mailing What!…

Top 10 Nonprofits With Direct Mail Offers on Who's Mailing What!

Nonprofits With Direct Mail Offers on WMW! The American Society for the Prevention of Cruelty to Animals (ASPCA) Paralyzed Veterans of America World Wildlife Fund Wounded Warrior Project The Salvation Army Republican National Committee Planned Parenthood Federation of America The Humane Society of the United States American Cancer Society Nature Conservancy Note: This Top 10…

Top 10 Who's Mailing What! Direct Mail Categories Using Personalization

WMW! Direct Mail Categories Using Personalization Loans/Lending Services (88.2%) Credit Cards-Affinity (88.1%) Insurance-Life (86.7%) Insurance-Auto (83.5%) Fundraising-Sports/Olympics (82.9%) Credit Cards-Bank/Financial Services (78%) Fundraising-Health/Handicapped (74.7%) Fundraising-Local Relief (72.9%) Fundraising-Children (68.7) Fundraising-Culture (56.9%) Note: This Top 10 list is based on direct mail offers received from May 2014 to April 2015 by Who's Mailing What! Ranked by…

Top 10 Magazines with Offers in Who's Mailing What!

Magazines with Offers in Who's Mailing What! Direct Mail Bloomberg Businessweek Sports Illustrated Consumer Reports Smithsonian Magazine The Economist Forbes Magazine The Nation Prevention Magazine O, The Oprah Magazine Saturday Evening Post Email Charisma / New Man Advertising Age Print Magazine TownHall Writer's Digest Cook's Country Southern Living Sunset The Artist's Magazine Harvard Business Review…

Top 10 Who's Mailing What! Categories Mailing Brochures

WMW! Categories Mailing Brochures Retail Traffic Builders Tours/Travel Promotions Seminars/Conferences Computers — Hardware Merchandise/Membership Service Clubs Performing Arts Business Books Fundraising — International Relief School, College, Continuing Education Furniture & Hotel/Resort Promotions (tied) Note: This Top 10 list is based on direct mail offers received from January 2014 to March 2015 by Who's Mailing What!…

2015 Top 10 Retail Mailers and Emailers

Which companies are doing the most mail and email marketing in the retail industry? As part of Target Marketing’s 2015 “Top 50 Mailers”

Top 10 Who's Mailing What! Categories Mailing Postcards

WMW! Categories Mailing Postcards Retail Traffic Builders Medical Services, Health Plans, Hospitals, Doctors Tours / Travel Promotions Automotive School, College, Continuing Education Home Improvement Seminars / Conferences Health-Fitness Clubs / Diet Programs Real Estate Online Services / Internet Providers Note: This Top 10 list is based on direct mail offers received from January 2014 to…