While web traffic has replaced a lot of foot traffic, one thing remains constant: consumers crave a great shopping experience.
The return process is a critical component of customer experience, and one marketers would do well to focus more time and effort on.
For email marketers, the people on the other side of the screen are the ones that will make or break your annual performance goals.
It’s nearly impossible to discuss subscriber experience without delving into the lifecycle.
There is a pervasive myth that haunts program managers and hamper results: the bigger the email list, the better the results.
As the days warm, seasonal email senders shudder, kissing the quiet early spring goodbye, bracing for another hectic busy season.
As an industry, we’ve had some time to process since Google announced it would be bringing AMP (Accelerated Mobile Pages) to Gmail.
The EU General Data Protection Regulation (GDPR) will be enforced starting on May 25 of this year.
As many of us do at the end of the year, I took some time to reflect on the past 12 months and mull over ways to make 2018 better.
If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider.
The digital aesthetic, especially for email, has changed drastically over the last 10 years.
We’re several weeks into Q4 and the holiday season is just around the corner. Email marketers in every corner of the e-commerce space
It’s very common for email marketers to be disconnected from the subscriber experience that they are creating.
Now is the time to tackle any major program overhaul efforts and start planning your holiday strategy.
How you communicate with your subscribers can have a major impact on their brand perception and affinity.