Carol Worthington-levy

Carol Worthington-levy
Use Color and Typography to Boost Response to Your Campaign

Mishandling creative will impede success in any direct marketing environment, be it online or in print. No matter how strong the concept, if the creative fails in any way — the copy or the design — it will never perform as well. And within the broad realm of creative, one of the most important tools for driving success — and one of the least understood — is color.

How to Integrate Profile Data Into the Creative Development Process

In developing marketing campaigns that truly resonate with audiences, intimate information is key to success. Once you know more about the target customer than age and income, and get into compelling facts about lifestyle (and maybe more), you can, in copy and design, create a much more compelling and successful effort.